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If She's a Player, Treat Her Like a Player: An Interview with Tish Ciravolo

01/30/2013

Tish Ciravolo is the founder and President of Daisy Rock Guitars, based in Van Nuys, California. Formed 12 years ago, the company specializes in guitars and basses, made with specs for women. With lighter weight bodies and necks with less width, they have made playing easier for little girls starting out. Others enjoy playing them, as well.

Prior to forming the company, she played in several bands in L.A. Her husband is Michael Ciravolo, President of Schecter Guitars. He has held the position since 1996. The company was founded in the mid-70’s.

Daisy Rock offers models including the Butterfly, Daisy, Heartbreaker, Star, Pixie, Wildwood, Stardust Elite, Stardust Retro-H, Tom Boy, and Rock Candy series. In 2007, the company introduced the Stardust Retro-H De-Luxe Series, the Rebel Rockit Series, and the new Rock Candy Custom Special Bass. That year, the company also introduced the Rock Candy Pink Label guitar that was hand crafted in the USA by John Carruthers.

Among the features of Daisy Rock guitars is their look that attracts very young girls, with bodies that are shaped like hearts and other graphics that are attractive to them.

In an interview with Ciravolo, when asked if she thinks the trend of so many girls only wanting to play with girls, in all-girl bands, is a sign of insecurity, or being afraid to play with the guys. Ciravolo responds, “I don’t know if there’s a distinction as to if it’s I’d rather play with guys, than except that I feel a lot of the artists that we handle at Daisy Rock feel more empowered, or that they are bringing the cause along if they are playing with females.”

Still, wouldn’t it be more empowering for them to play with guys, like it’s not a big deal, and it’s not a threat, an issue or a problem? That they’re just guitarists, and not “female guitarists?” “It’s a matter of opinion,” she says, pointing out Jennifer Batten playing with Michael Jackson. “It is empowering to see her on stage on that level, when she did it, to be that accepted. So it is empowering that way. What if it was an all-girl band on that level? Again, I think it’s a matter of opinion between how people view it.”

She says, “Myself, I have my own sort of agenda, because I have the only all-girl guitar company on the planet. So I’m always trying to push forward women and girls playing guitar, because it is my passion.”

As an instrument retailer, is she concerned about the fact that today, most of the recording artists that are being promoted by the major labels no longer even play instruments, and that the music on their releases is predominately computerized?  Especially when it comes to females? “Oh, my gosh,” says Ciravolo. “The world is so different. I could not imagine being an active musician, and having the arsenal of stuff you have today to be able to record. Remember, I go back to ADAT in the recording studio,” the days of utilizing digital tape.

“It’s so different,” she says. “My kids went through this phase. Not to say anything bad about anybody, but it was all programmed singing, and kind of what I noticed is that it’s just a fad. Now they’re in a British boy band fad now, with groups like One Direction. So I’m not afraid it’s going to take over. I think everyone discovers music differently, and they go through these phases.”

“Of course, I wish every seventh grade girl in America would play a Daisy Rock guitar, yes,” she says with a laugh.

Read the complete article here.